Inexto: Big Tobacco’s Codentify in Disguise

Several months ago I broke the story that the Big Tobacco’s DCTA sold Codentify to  Impala and a new entity was formed called Inexto to continue to market the tobacco industry’s created solution for serializing tobacco products as a tracking and tracing tax system.

I recently decided to take a look at their website and low and behold no mention of their product’s tobacco industry past or almost any other substantive information for that matter at all.

I highly suggest you take a look at their website for yourself as below I have laid out several elements I believe their site is missing:

1) PROPER TITLE

inexto-logo
The new homepage for Codentify is Inexto

Firstly, their new homepage makes no mention of the company’s product being the brainchild of PMI and makes the same old false branding claim that Codentify made back in the day.

Below is a more proper title made with similar level of graphic design as their actual site.

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Enter a caption

2) ABOUT THE PRODUCT

Inexto’s site provides no actual information about the product or its past and so I have taken the liberty to write it for them below:

Inexto is the latest step taken by big tobacco to distance themselves from their self created serialization product, originally called Codentify, and rebrand it as a trustworthy track and trace system that the EU can rely on in order to properly monitor the industry for taxation purposes.

Inexto’s Codentify was dreamed up by and developed within PMI and originally marketed to their competitor’s as a serialization product designed to store as limited useful information as possible in order to avoid their competitors from understanding sensitive product data. When the EU decided to seek a tool to implement across Europe in order to track and trace tobacco products, big tobacco decided to rebrand their already existing tool as a reasonable solution.

After great efforts on behalf of the tobacco control movement against the Codentify ploy, big tobacco felt obliged to distance the product from themselves in a last ditch effort to deceive the EU into thinking there is oversight.

Make no mistake, Inexto is Codentify and Codentify is an inherent part of the tobacco industry.

3) OUR TEAM

There is absolutely no mention of the manpower behind Inexto on their website. Tfhe good news is that Linkedin helped me easily produce their corporate leadership bios. featured below:

Erwan Fradet was a senior engineer in PMI’s tracking and security activities over the past 10+ years, in fact, since 2010 he was Codentify’s project manager. But where does he work these days? He is Inexto’s new Chief Technology Officer!

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Screenshot from Erwan Fradet’s linkedin from June 2016

Take a look at Inexto’s Development Manager, Nicolas Stubi, He has a rather long resume filled with tobacco industry roles, Inexto is no different.

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Screen shot from Nicolas Stubi’s Linkedin from June 2016

Those are some pretty serious tobacco industry resumes for an “independent” company.

In conclusion Inexto is nothing more then a tobacco industry sham and their vague website is as superficial as their plan to “sell” Codentify to a “third party”.

All of what i said is pretty clear the only question left is: will they take my advice and update their website?

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